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A comprehensive introduction to graphic design theory.
This textbook combines an analysis of historical thinking about design with contemporary critical theory. Throughout, explanations are linked to visual concepts, so the book is useful for studio instruction as well as freestanding lecture courses on history or theory. Promoting rigorous thinking as well as practical and technical proficiency, it encourages students to critique the professional design work they encounter, as well as their own studio practice. New thinking about graphic design, uniting a historical perspective with an essential critical background, is made accessible to students―this thinking would otherwise be available only in diverse and unsuitable readings. 260 illustrations, 188 in color- Sales Rank: #378012 in Books
- Brand: Brand: Thames Hudson
- Published on: 2012-09-25
- Original language: English
- Number of items: 1
- Dimensions: 10.60" h x .75" w x 8.30" l, 2.31 pounds
- Binding: Paperback
- 256 pages
- Used Book in Good Condition
About the Author
Meredith Davis is Professor of Graphic Design and Director of Graduate Programs in Graphic Design at North Carolina State University, where she has taught since 1989. For ten years she was Chair of the Department of Graphic Design. She is a former director of the American Institute of Graphic Arts, the Graphic Design Education Association, and the American Center for Design. Through her research, teaching, and role as an adviser on college curricula, Davis has helped shape design education across the United States.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Required reading for any legit graphic designer, and ideal for undergraduate coursework
By Mark Twain X
Davis' book Graphic Design Theory is a must read for any practicing designer or design student. All too often, the design industry ignores the contexts and theoretical underpinnings surrounding the work made. This ultimately results in a lack of ethical practice. Davis' book is an overview of thinkers and theories relevant to any graphic design practice - from an historical overview of Modernism and Po-Mo, to relevant introductions into semiotics, related communication and messaging models, myth, etc. This book is ideal as a foundation or introduction to graphic design theory, with citations for further reading source texts (to do the deep dive).
Cons: the last chapter of the book is more speculative., and the chapter on context in specific is scattered. Even with this, the rest of the book is vital.
Pros: The biggest strength of this book is it's refusal to couch graphic design as subservient to the advertising and marketing industries (mainstream American view of what graphic design is). I highly appreciate Davis' framing of the discipline beyond these dated and wrong views. Other books attempting to discuss graphic design theory (Looking Closer series, Helen Armstrong's anthology) are often just reprints of existing (and sometimes obscure / only slightly relevant) texts. This book puts things in context.
0 of 0 people found the following review helpful.
Recommend this book for design enthusiast
By Harry HM
I was looking for a design theory for my research and I found this book. I recommend this book for anyone who are interested with design.
0 of 0 people found the following review helpful.
Five Stars
By Elizabeth
Just as described! New!
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