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Your business can take a lesson from the American military's fighter pilots. At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.
What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too.
- Sales Rank: #189154 in Books
- Brand: Murphy, James D.
- Published on: 2006-05-23
- Released on: 2006-05-23
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 6.00" l, .55 pounds
- Binding: Paperback
- 240 pages
About the Author
James D. Murphy is the CEO of Afterburner, Inc., a consulting firm he founded in 1996 after four years in sales management and eight years as an F-15 fighter pilot. Murphy is also the author of Business Is Combat, and lives in Atlanta, Georgia.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Over-written, but incredibly useful
By Hunter Hawley
While I really did enjoy the ideas of the Flawless Execution model and have started implementing part of it into my own life, this book itself seemed to be pretty repetitive. I feel like the same point could have been made in far fewer pages, and without as much unnecessary information such as listing for half of a page the different things that a fighter pilot has to do before he can takeoff. After a while I start to get the point that there is a lot to do, and I'd just rather you get on with how a pilot manages all of these tasks. I originally was going to give this book 3 stars because I feel that it is over-written, but the information that you can pick up out of it is really fantastic. I'd recommend reading this book if you're interested, but don't feel bad if you see a paragraph that is getting repetitive and skip it.
12 of 15 people found the following review helpful.
This is the official Afterburner handbook.
By S. Boyle
If you haven't had the opportunity to experience an Afterburner seminar yet, this book links you into their entire process top-down, from strategy to the flawless execution model to the people who carry out the mission. As head of Training for my organization, I was particularly interested in the section Murph dedicated to training. In the business world we don't place enough emphasis on the importance of training our people - in the military they never place someone in an environment they are not prepared to be in. Training seems to always get sacrificed because we're too busy carrying out tasks to get pulled away. Murph speaks on training to achieve a (specific) Desired Learning Objective, seeing how its done and then doing it - learning from experience. In the corporate world there is much we can learn from military processes. Flawless Execution is a process that can be applied to every business objective - its asks the questions: Did we plan right? Communicate to our people clearly? Give our people the tools they need to execute their job? And, did we capture lessons learned so we can sharpen the saw next time? It's a powerful tool we're applying in my organization with much success. I just hope our competitors don't read this book!
0 of 0 people found the following review helpful.
Three Stars
By william gentner
Good management ideas that are compatible with civilian management approaches.
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